Our Marketing Plan to Sell Your House
Marketing Overview
In today's competitive landscape marketing is an integral facet of a realtor's job. Our ever-evolving package of paid digital/physical advertisements & daily posts—across multiple platform—highlights every aspect of your home at every stage of the sales process. This comprehensive package ensures your home stands leagues above the competition receiving the attention it deserves.
Every stage of our marketing rollout supports our unwavering goal to sell your home at top value as efficiently as possible with minimal disruption to your daily routine. The focus? Generating maximum exposure through a diverse array of industry leading tools.
We pride ourselves on being comprehensive and detail oriented: anything and everything that could be important to a potential buyer is outlined across multiple mediums to cast as wide of a net as possible. Simply put, we do not leave out anything…and no buyer is left behind.
Below is an outline of the 13 surefire technics that we deploy to sell your home.
Engaging Photography that Showcases your Home
Lighting, resolution, and the right angle; it all matters...and we won’t cut corners. Photos of your home & property will be shot in 4K with HDR (High Dynamic Range) ensuring the cleanest most eye-catching results for the newest phones & screens. HDR is the pivotal ingredient here as it captures images truer to how we view the world around us. Our photos pop when others don’t.
We don’t take shortcuts; every room is photographed from multiple perspectives to allow potential buyers to fully visualize your home. Photos are then labelled with their features and used in marketing across multiple social media platforms.
Professional Floorplans
Why settle for black and white when you can have color? Our professionally laser measured colour floor plans help create a true sense of space by differentiating the function of various rooms within the home. Every buyer wants to envision how a potential property will fit their life, and a simple to read eye catching floor plan is the perfect way to illustrate full spatial understanding of a property.
Drone Photography
We work to capture a buyer's attention with sweeping aerial photos, illustrating the appeal of your home's neighbourhood. Selling your home is all about catching a buyer's eye and drawing them in—what better way to stand out than with a series of drone photos allowing the public to experience your home and property from previously unimagined angles and heights.
High End Property Video
vImplementing the latest 4K technology, our aim is to ensure your home is presented to the market in the highest quality possible. We provide a full video walk-through of each of our listings which is then uploaded to our youtube business channel and shared across multiple social platforms.
Matterport
In essence a self guided virtual open house that can be viewed 24/7 from the comfort of a buyer's personal device. A true, doll house style, self-guided 3D virtual tour of your home. This buyer friendly approach to marketing your home results in fewer casual showings by guaranteeing purchasers are already familiar with your home by the time they book a viewing.
Professional Responsive Real Estate Website
Our goal in designing the site was to give potential buyers/sellers the information they need as quickly, and as easily, as possible. The front page prominently positions links to featured listings allowing for a single click to take users to an all-in-one information hub consolidating all socials/marketing information in one place. The website has been optimized for all devices and will format seamlessly for the best possible viewing experience. We feature a regularly updated blog highlighting market trends, up-to-date testimonials section, community overviews for those looking to move into the area, and team support. We are a one stop shop for all your real estate needs.
Social Media
Social platforms are the cornerstone of digital marketing; and consistency is paramount. Our social promotion is constant and continuous throughout the duration of your listing. Along with our website, we utilize Facebook, Instagram, Twitter, Craigslist, & YouTube—all of which bolster search engine optimization (SEO). Every like/share/comment/follow or retweet strengthens Google's resolve to get eyes on RodRheaRyan.com…& your listing.
Targeted Online Advertising
At the core of our online marketing outreach are paid and targeted Meta ads. These ads are essential as they allow us to focus our push on specific user groups. This means the right people see your property; we are not blindly advertising to the masses. Any given ad can reach upwards of 12,000 people and engage well over 5000 unique users.
Real Estate Weekly (REW)
vOn average REW receives nearly four million monthly visitors…over 35,000 individual real estate searches a day; within the Tri-City area alone there are roughly 170,000 searches per week. Our Market Pro package increases lead generation for our active listings by 700% and gives us the ability to track detailed statistics which in turn allows us to better target future advertising initiatives.
House Staging & Moving Supplies
Not wanting to miss a single opportunity to make your home shine, we offer a complimentary home assessment with a professional stager. Often it is the little things that make the biggest difference which is why we offer our clients moving boxes and packing supplies delivered right to their home.
Physical advertising
Although our marketing now focuses on digital distribution we understand there is a segment of the population that remains impacted by physical advertisements. You never know what is going to catch a buyer's eye; whether it is a bus bench, or a targeted mailer—different demographics engage in listings differently and we want to come prepared. Our community mail-outs are dedicated to current listings & recent sales generating local exposure and driving interested buyers/clients to our website and the wealth of information pertaining to your home.
Feature Sheets
Professional magazine quality brochures leave a lasting impression on clients that view your home. Each one is tailored to your home’s strengths & acts as the most direct physical delivery system for your home's standout qualities. A tangible reminder of why your home outshines the competition.
MLS
We fully utilize every aspect of MLS to maximize the service's outreach ability. To us, every detail is important. You never truly know what specific nugget of information is most important to any given consumer, and it is exactly for that reason we make sure we never leave anything out. It is a simple idea…and it generates results.
From start to finish we help our clients every step of the way. Professionalism and experience are paramount. Everything we do is comprehensive and detail oriented—we are here to ensure the process of buying/selling is as simple and lucrative/cost-effective as possible.